Nestled in a rich pastoral landscape surrounded by rice fields, wooded mountains and an abundance of pure groundwater, Asahi-Shuzo has been blessed with the ideal environment for making world-class sake. Since our foundation in 1830 we have understood that while high quality natural resources are vital, so are people. The three cornerstones of our sake brewing are our rice, our water, and our staff. Quality in everything has been our top priority since the beginning, and will be for generations to come.
SAKE: A MIRROR OF THE TIMES
WHERE TO FIND US
ASAHI-SHUZO SAKE BREWING CO., LTD.
Head Office & Brewery
880-1 Asahi, Nagaoka City
How to Get Here
By Train: Nagaoka Station > Raikoji Station > Walk ~12 mins
By Car: When using the Kan-Etsu Expressway:
1) 15 min drive via the Nagaoka Interchange.
2) 5 min drive via the Nagaoka-Minami-Koshiji Smart Interchange (ETC card use only).
Note: Drinking and driving is prohibited by law. Please note that visitors driving cars, motorcycles (including passengers), and riding bicycles to and from the brewery are not allowed to drink sake.
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KUBOTA SAKE BAR
Located in Tokyo’s Shibuya PARCO, this casual-yet-classy venue stocks Kubota’s finest offerings, including seasonal items. Sample with otsumami snacks before dinner, or make a night of it by doing a blind tasting using the latest AI technology.
Built in the early 20th century by Asahi-Shuzo’s founder, Yonosuke Hirasawa, this elaborate structure with art deco accents still serves as an important cultural center today.
KOSHIJI MAPLE GARDEN
Perched on top of a steep hill next to the brewery, this delightful garden’s maple trees turn fiery red in November. The garden offers panoramic views of the surrounding rice fields and the mountains beyond.
This spiritual center has deep ties to our sake brewing. Before climbing the shrine’s cedar-lined staircase, take a sip from the purification font. Pure, snow-melted water from Uonuma flows into it — the same source for our sake.
HOTOKUSAN INARI TAISHA SHRINE
This brilliant vermillion-colored shrine is especially known for its Yomatsuri festival held in early November. Visitors write wishes on a candle, in the hope that it will come true.
Said to be the oldest private residence in Niigata, this beautiful 18th century home was owned by wealthy landowners in Koshiji for generations and boasts unique architectural features.
NAGAOKA FIREWORKS MUSEUM
This museum is the perfect destination if you can’t make a trip to Nagaoka in time for the city’s famous fireworks festival. Enjoy an immersive experience of one of Japan’s three great fireworks festivals in the dome theater, or investigate the giant explosive shells up close.
SARA NO SATO ASAHIYAMA
Our brewery shop offers a selection of rare seasonal and limited-edition sake, as well as our standard lineup. Try some sake tasting and find sake-related snacks, accessories and souvenirs to enjoy the Kubota experience at home.
EGUCHI DANGO HONTEN
Opened in 1902, this confectionery shop is located inside a beautiful traditional Japanese house and serves sasa-dango, a Niigata specialty. This fragrant dumpling is made with mugwort and anko red bean paste, then wrapped in bamboo leaves.
Just across the street from the brewery, this soba restaurant serves fragrant, locally sourced soba (buckwheat noodles), as well as other delectable regional specialties. Naturally, you can pair your lunch with some sake brewed next door.
OGUNI FOREST PARK CAMPING SITE
This park and camping facility not only allows people to stay overnight, it also holds workshops and fun experiences for all ages. Daytrippers are welcome to use the hot spring bath.
A retail complex with a hotel, bakery, restaurant and café, as well as multiuse spaces and shops to buy locally made products and regional specialties.
ECHIGO HILLSIDE PARK
An expansive green space with a kids’ water park, vibrant floral displays most of the year, and snow activities in winter.
MUST-SEE EVENTS IN THE AREA
Why not time a visit to our brewery around one of the many wonderful festivals held throughout the year?
Koshiji Firefly Festival
Glowing bugs at the height of summer. - Early June to early July
Nagaoka Fireworks Festival
One of Japan’s three grand fireworks festivals. - August 2-3
Koshiji Momiji Festival
A welcoming of the red maple leaves of autumn. - Late October to mid-November
OUR BREWERY TOURS
We welcome visitors to experience our sake in its true element and learn about the brewing process. There are two free tours available:
Tour 1: A 60-minute tour of the brewery facilities. Tours available during the brewing season, between October and April. Reservations required. This experience offers the rare opportunity to try freshly pressed genshu, or undiluted sake
Tour 2: A 20-minute guided walk around the brewery’s main entrance hall, where visitors can see the bottling process and learn about the history, our philosophy and more. Reservations are not required, but call to confirm that tours are being conducted.
Both tours end with a sake tasting at Sara no Sato Asahiyama.
Note: Due to Covid-19 restrictions, only the 20-minute tour is available. Tours are currently only available in Japanese.